The Dial

Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution.

There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene.

For more than 60 years, Foellinger Foundation has supported nonprofits in our community, and for the past several years, OLG has worked closely with the Foundation’s leadership and board of directors to share the organization’s mission, strategic intent and grantee [...]

In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls.

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape [...]

As you may recall from our Taco Tuesday post, we don’t mess around about tacos. And we’ve got a special place in our hearts for our downtown taco establishment—The Hoppy Gnome. Great service, locally owned, great food… what more can [...]

Taco Tuesdays have been a long-standing tradition for some of us at OLG, and we’ll never stop tasting our way through the city. Over time, we’ve put together lists of Best-of’s. Here’s a look into our cilantro-filled perspective. *Note: we [...]

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob [...]

For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the [...]