Posts tagged with Branding

At One Lucky Guitar, we believe that vivid landscapes inspire more than just awe—they drive action. That’s the philosophy behind our work in consumer products. In a crowded marketplace where products compete not just on price or shelf space, but also on meaning, story and emotion, it’s not enough to simply be seen. You have to be remembered. You have to matter.

Following a strategic planning process, First Federal of Van Wert (FFVW) expanded with a new northern location, serving more residents with more convenience and accessibility. This significant investment—coupled with an evolving marketplace—presented First Federal of Van Wert with the opportunity to strengthen its positioning and build upon existing brand equity.

Over the last ten years, I've been fortunate to work with clients that have seen the value in custom illustrations to help bring their brand story to life. Here are some of my favorites — in no particular order.

Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution.

Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients.

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected].

There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene.

In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls.

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape [...]