For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...]
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For the past eleven years, I’ve sat on the Allen County Fairgrounds Board of Directors. Just saying “eleven years” out loud elicits many wonderful memories at my beloved county fair. So much has changed and evolved over the past decade but one thing has remained—the essence and mission of our fair. We are in the business of making memories. It doesn't matter if it is 1989 or 2019. It doesn't matter if you are nine months old, nine years old, 19 or 90. If we’ve done our job, you leave [...]
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On January 28, 2019, we chatted with Dirk Rowley and WANE-TV about TV advertising surrounding the Super Bowl, and specifically local spots that have left a lasting impression. Humor is fine, but we were thinking of work that made not just an impression, but a positive impact on our community, as so much of our favorite work has. Of course, that made us think of the Made Here campaign—both Talent Made Here and its sibling, Your Story Made Here—that we created with the Northeast Indiana Regional Partnership. We dug up [...]
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Greg Trahin and Ryan Getty of The Urban Petal came to One Lucky Guitar looking for help branding their growing design and floral décor services for weddings and other special events. You might know Greg and Ryan already, because they own Trigetty Designs, a landscape and seasonal décor business. Up to this point, Trigetty Designs housed all of their design offerings, including those for special events. Trigetty Designs works with everyone from homeowners, to brides and grooms, to brands like Vera Bradley. Feeling ready to embrace their special event design […]
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