In less than a week, I’ll be trading in my OLG swag for my Allen County Fairgrounds Board of Directors t-shirt. I’ll spend my week bringing joy to families by running countless events during the Allen County Fair—like Kids Day, the hot air balloon flight and glow, Art & Music Night and Little Miss coronation.
There’s just something about the county fair that makes my heart light up.
It was always hard for the board to put into words exactly what it meant to attend the fair. With some help from One Lucky Guitar, we crafted the brand platform “Timeless Fun!” back in 2018, and it has served us well. As a marketing message, it’s spot on. Things move at a different pace at the country fair, and traditions run rampant.