The Dial

With changing seasons comes the possibility of severe weather. At Indiana Michigan Power, predicting, preparing for and preventing potential outages is an ongoing job. Knowing customers count on them for reliable service, I&M wanted to make a concentrated effort to communicate with the public about safety during storms in every season, and in real-time.

One Lucky Guitar had the incredible opportunity to partner with the Women’s Fund of Greater Fort Wayne to create the first Allen County Women in the Workplace Report, which paints a picture of what it’s like to be a woman in our local workforce. The Women’s Fund surveyed local employers to understand the landscape of women in leadership, compensation of women, benefits and policies available to women in the workforce and equitable hiring practices.

Nice weather is here again—yay! That means dusting off your kayaking skills, and enjoying outdoor dining with friends and family. One place that embraces both of those things is Steady Eddy’s Station in Leo, Indiana. Last year, our friends at Fort Wayne Outfitters saw the need for another established paddle-renting location along the St. Joseph River—one that would also serve as dedicated restaurant with a fresh menu and local brews.

In the over 15 years that I’ve called One Lucky Guitar home, I’ve illustrated some fun and important content for our clients and friends—and myself. This post covers just a portion of the visuals hidden in folders around here. Enjoy! (And if you haven't yet, check out a similar post, from my coworker, Jon.)

OLG has had the privilege of providing marketing and communications consulting services to Foellinger Foundation for many years, including a recent brand evolution, and a documentary on its founder, Helene Foellinger. 

The Genealogy Center at Allen County Public Library is the largest free and public genealogy center in the country. The center serves more than 100,000 patrons each year, with well over one-million physical resources on premise, and millions more available [...]

OLG’s approach to brand development consulting is centered around Soul Sessions, our signature service. A crucial element of this process are the individuals we engage to participate in it—a chorus of voices, creating an anthem of authenticity.

At One Lucky Guitar, we approach each project prepared to explore, and ready to dream. Our curiosity fuels us as we seek inspiration, and comes to life in the creativity we bring to each facet of our work.

OLG was proud to win several awards at the American Advertising Federation Fort Wayne 2023 AdHonors Awards! Congratulations to each of the entrants—professional and student alike!—for the incredible work, and a special thank you to our clients for trusting us [...]

Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020.