The Dial

One Lucky Guitar Dial Posts One Lucky Guitar Dial Posts
  • “Is The Guitar Really Lucky?”

    Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob [...]

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  • Sets Designed For Brands To Thrive

    For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the [...]

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  • Timeless Fun! at the Allen County Fair

    For the past eleven years, I’ve sat on the Allen County Fairgrounds Board of Directors. Just saying “eleven years” out loud elicits many wonderful memories at my beloved county fair. So much has changed and evolved over the past decade but one thing has remained—the essence and mission of our fair.

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  • A Marathon, Not A Sprint

    You know the cliché saying, it’s a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy… because they’re true.  I still find it hard not to use them. I could have come up [...]

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  • Joyful Soles for Joyful Souls

    Livie & Luca is a terrific, magnetic brand that is enriching lives. With inspired, colorful kids shoe designs that are created with heart, Livie & Luca lives up to its “Joyful Little Soles” tagline. Through meaningful, purpose-driven business decisions, this [...]

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  • Reminiscing on Your Story Made Here

    On January 28, 2019, we chatted with Dirk Rowley and WANE-TV about TV advertising surrounding the Super Bowl, and specifically local spots that have left a lasting impression. Humor is fine, but we were thinking of work that made not just an impression, but a positive impact on our community, as so much of our favorite work has.

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  • The Hoot Owl Moans

    Rayland and I basically grew up together.I mean, we have the same dad. His genetically, mine symbolically.I bought the lucky guitar from pop—Bucky Baxter. This would be back in 1999, twenty damn years ago.

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  • Social Media: A Philosophy

    As social media is ever-evolving, shapeshifting from this algorithm to that one, there’s one thing that should remain consistent. It’s less of a strategy or a tactic, really—it’s a philosophy. At least, it’s one that serves as the foundation for our social [...]

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  • Investing in Excellence

    We’ve been lucky to partner with Foellinger Foundation on their social media strategy in 2018. It also happened to be the nonprofit’s 60th anniversary. As part of the year-long celebration, OLG created a video reflecting on the last six decades [...]

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  • Working Remotely—with Bo The Elf

    This morning, as I’m writing this, I’m watching my eight-year-old cousin excitedly discover that Bo The Elf had taken advantage of the fact that we all went to bed early last night. The mischievous fellow hopped on his motorcycle and took [...]

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