Posts by OLG Newswire

Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

Fort Wayne Metro, our local civil rights agency, conducted the Equity for All: Fort Wayne Employment, Housing and Public Accommodation Discrimination Study to gain a deeper understanding of the unfair experiences many of our residents face in protected classes such as race, color, religion, sex (including gender identity, sexual orientation and pregnancy), national origin, age or disability.

Indiana Michigan Power is always trying to help customers find smart ways to save energy. To raise awareness among residential and business customers for its Smart@Home resource hub, we partnered with I&M to create a fun, integrated TV, digital, print [...]

As 2022 comes to a close, we reflect on our favorite albums of the year.

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions.

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems, combined with their client-first focus, makes their process a true differentiator. OLG partnered with the BCV [...]

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG.

The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local, up-to-date resources quickly, efficiently and discreetly.

Looking for ideas for your 2022 halloween costume? Check out our team's favorites!

Back in 2019, One Lucky Guitar crafted the brand platform Timeless Fun! for the Allen County Fair. It’s served the fair well, and as any brand platform should, it still captures the true essence of the fair experience in 2022. But with improvements to the Allen County Fairgrounds and event changes, it was time to refresh the creative execution for the Allen County Fair advertising campaign.