The Dial

To stand out in the attention economy, consumer brands and campaigns must have a magnetic attractability. But what’s powerful enough to create yearning, and lay the groundwork for brand loyalty?

What and who makes up the social sector ecosystem serving the community of Fort Wayne? How effective is the social sector ecosystem in addressing the needs of all individuals in Allen County? What could be changed in the social sector [...]

Accessibility supports so many members of our community: children with disabilities, wounded veterans, senior citizens, those with short-term injuries, and those with chronic conditions. We may all become disabled at some point in our lives: making space for others means making space that you may need yourself one day.

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience.

In 2024, we bid farewell to The B-Side at One Lucky Guitar. 

What sets your organization apart from your competitors isn’t just what you do. It’s how you do it. It’s quintessential to the brand promise, the experience we promise to every person, every time.

Turnstone celebrated another year of creating possibilities at their annual gala event in October 2023. To capture the impact they have on their clients’ lives, Turnstone partnered with One Lucky Guitar to tell Kirsten Schultz’s story through a video, which was played at the gala.

In 2022, Foellinger Foundation launched the Sonder Fellowship, a leadership training program for BIPOC leaders, by BIPOC leaders, that are living, working or serving in Southeast Fort Wayne. The program combines individual leadership development with asset-based community development (ABCD) to [...]

Place branding hinges on the distinctiveness of a place. Distinctiveness is what makes a place unique when you compare it to other places. It draws attention, which is one of our greatest assets and currencies. Distinctiveness comes to life in [...]

The holidays are a time for traditions! From Thanksgiving to New Year's, the end of the year is full of activities that we remember dearly, year after year.