Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020. Resilient, the team’s plans advanced, and in May 2021 the team debuted with their first-ever home game, members of the United [...]
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An Influence for Good is a documentary film that tells the life story of Helene Foellinger and the three generations of Foellingers who preceded her in Allen County. Through four generations, its members overcome tragedy to leave an irreplaceable and enduring legacy of opportunity for their community’s residents. The film premiered on March 16 at the Arts United Center. OLG and Foellinger Foundation spent almost two years researching, writing, interviewing and scripting the documentary film. An Influence for Good was produced with Red Tide Productions.. Thank you, Foellinger Foundation, for trusting us [...]
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Following its rebrand, Healthier Moms and Babies released the Allen County Infant Mortality Report. This overview brochure reveals key insights on what stands in the way of healthy moms, pregnancies and babies. Allen County’s infant mortality rate is 6.9—higher than the national average of 5.4. That means, for every 1,000 births an average of 6 infants die. As an organization that supports families in our community, Healthier Moms and Babies knew the first step in addressing that number was getting a deeper understanding of the mental, physical, social and financial needs barriers [...]
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Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.
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