Posts categorized as Art & Strategy, Too

“Twirl,” the spirit of Matilda Jane, comes to life at MJC’s amazing trunk shows. The magic of twirl is embodied and shared by Trunk Keepers, and we invited the TKs to join us in The Twirl Seat and share their [...]

Our client, Changing the Face of Beauty, works toward equal representation of people with disabilities in advertising and media worldwide. It’s a mission we’re proud to be behind, and we’re grateful for every opportunity we have to work together, especially when [...]

Every day, we're one day closer to the completion of construction at The Landing Fort Wayne, and we simply. cannot. wait. If you haven't been keeping up, be sure to follow their Instagram, Facebook and Twitter. But, to catch you up briefly—

Measuring a human services organization’s impact on the lives of the people it touches can be been challenging. OLG recently partnered with Foellinger Foundation to create an animated video that visualizes the Foundation’s Independence Continuum, a tool of the new [...]

For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the [...]

For the past eleven years, I’ve sat on the Allen County Fairgrounds Board of Directors. Just saying “eleven years” out loud elicits many wonderful memories at my beloved county fair. So much has changed and evolved over the past decade but one thing has remained—the essence and mission of our fair.

You know the cliché saying, it’s a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy… because they’re true.  I still find it hard not to use them. I could have come up [...]

Livie & Luca is a terrific, magnetic brand that is enriching lives. With inspired, colorful kids shoe designs that are created with heart, Livie & Luca lives up to its “Joyful Little Soles” tagline. Through meaningful, purpose-driven business decisions, this [...]

On January 28, 2019, we chatted with Dirk Rowley and WANE-TV about TV advertising surrounding the Super Bowl, and specifically local spots that have left a lasting impression. Humor is fine, but we were thinking of work that made not just an impression, but a positive impact on our community, as so much of our favorite work has.

As social media is ever-evolving, shapeshifting from this algorithm to that one, there’s one thing that should remain consistent. It’s less of a strategy or a tactic, really—it’s a philosophy. At least, it’s one that serves as the foundation for our social [...]