While it was still under construction, One Lucky Guitar partnered with The Model Group to create a social media presence for The Landing, a historic downtown Fort Wayne district being revived by the Cincinnati-based developers. The Landing was home to Fort Wayne’s first post office, theatre and hotel. It was on The Landing that our community first became a county, a township—even a city. OLG helped our community envision what could be on The Landing leading up to and during construction and development. We created The Landing’s social media presence [...]
Read More
Even in challenging times, some commitments can’t be put on hold. So when Benchmark Human Services needed to recruit caregivers, One Lucky Guitar partnered with them to create a social media campaign designed to connect with people looking for meaningful careers—and a way to make a difference. OLG created a digital campaign and strategy that focused on recruiting dedicated support professionals in three target locations: Fort Wayne, IN; Helena, MT; and Swedesboro, NJ. Our goal was to build brand awareness and increase employment applications by driving website landing page visits, [...]
Read More
In 2021, the Haunted Castle and Black Forest celebrates its 40th anniversary, not only in family-friendly spooks—but also in being a major source of financial support for St. Vincent Boy Scouts. We supported the organization in this momentous year through a digital campaign. As part of our engagement, OLG created a campaign theme (‘Face the Fear’), which incorporated the existing logo and brand elements, and executed a digital advertising campaign on Facebook, Instagram, Google Display Network and Google Search Network. We helped launch Haunted Castle’s TikTok account—including the concepting, production and [...]
Read More
Turnstone celebrates its 78th year of Creating Possibilities in 2021. To commemorate this momentous milestone, we partnered with the organization to create a brand video that demonstrates their impact in our community. This brand video features three Turnstone clients—Alfred, Mason and Cami—who each recite a stanza of the powerful poem ‘It Couldn’t Be Done’ by Edgar Guest. Their reading is paired with footage of them working hard to achieve victories, big and small. The emotion and values we captured with these real-life vignettes aligns well with Turnstone's continuing mission, along [...]
Read More
