Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events.
The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life through radio, outdoor, direct mail, website, digital ads and more!
One Lucky Guitar was also involved in environmental design of the space, helping to bring the brand to life through unique opportunities such as a sign made of tennis balls and a “One Lucky Family” photo opportunity once pets have been adopted.
