Our client, Changing the Face of Beauty, works toward equal representation of people with disabilities in advertising and media worldwide. It's a mission we're proud to be behind, and we're grateful for every opportunity we have to work together, especially when these opportunities involve heartwarming stories with our friends. We partnered with Changing the Face of Beauty on their latest Couch Series, featuring singer/songwriter Cassie Beer and her son Avram, who was born with 13 different malformations in his brain. Cassie advocates for the impact of inclusion in media, and shares [...]
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Every day, we're one day closer to the completion of construction at The Landing Fort Wayne, and we simply. cannot. wait. If you haven't been keeping up, be sure to follow their Instagram, Facebook and Twitter. But, to catch you up briefly— Recently, The Landing announced the floor plans for the first 14 (of 70) new, historic-meets-modern apartments, located at 123 Columbia Street. Needless to say, these apartments are gorgeous. Sign us up! As these 14 units went to market, One Lucky Guitar worked alongside The Model Group, developers of The Landing Fort Wayne, to [...]
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You know the cliché saying, it's a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy... because they're true. I still find it hard not to use them. I could have come up with a hundred other titles for this post, surely, and at this point, you still don't know what the purpose of this post is. I've used a cliché title that is so broadly applicable, the next line could be about anything. Alas, this is me we're talking about! It's not about just [...]
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As social media is ever-evolving, shapeshifting from this algorithm to that one, there's one thing that should remain consistent. It's less of a strategy or a tactic, really—it's a philosophy. At least, it's one that serves as the foundation for our social media work here at OLG. It's simple, really—very "golden-rule"-esque. Maybe it's also got a dab of karma. You get out what you put in. Why do we consider this to be the ideal, end-all philosophy when it comes to social media? Well, it applies across the board to any aspect you might [...]
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