The Dial

  • No Matter What

    The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local, up-to-date resources quickly, efficiently and discreetly.

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  • OLG’s Favorite Halloween Costumes

    Looking for ideas for your 2022 halloween costume? Check out our team's favorites!

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  • Continuing Timeless Fun!

    Back in 2019, One Lucky Guitar crafted the brand platform Timeless Fun! for the Allen County Fair. It’s served the fair well, and as any brand platform should, it still captures the true essence of the fair experience in 2022. But with improvements to the Allen County Fairgrounds and event changes, it was time to refresh the creative execution for the Allen County Fair advertising campaign.

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  • In Your Corner.

    Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution.

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  • Engaging the Agbiosciences

    AgriNovus Indiana is an organization that fuels growth in Indiana’s agbioscience economy through a focus on entrepreneurship, business growth and talent development. One way they build a talent pipeline to meet the needs of employers is through their Field Atlas initiative.

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  • Let’s Rise!

    The Community Foundation of Greater Fort Wayne has been serving our community for 100  years. And as they approached this milestone, One Lucky Guitar collaborated with the Foundation to create the brand platform—Let’s Rise!—and update the visual identity to reflect their momentum, and carry the organization into the next 100 years.

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  • Welcome, Penny Drip!

    Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip! Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas.

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  • Our Favorite Summer Things To Do

    It’s finally that time of year—we’re all migrating out of hibernation and into the sunshine. As the days get longer, here are some of OLG’er favorite ways to spend the summer months!     Bridget When the nice weather hits, [...]

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  • Engaging and Welcoming

    Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to [...]

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  • Place Branding: Authenticity at All Times

    In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what is authentic to those who live, work, visit, play and study there. That’s the brand promise—what [...]

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