Our friends at Matilda Jane Clothing created an irresistibly adorable spring collection and we were honored to work alongside them to capture the cuteness. We chose a mix of lovely local venues along with some super sunny locales to serve as the backdrop of the shoots. We sprinkled the scenes with candy-colored roller skates, rainbow pools and all the colorful sweet treats. This MJC collection was inspired by family memories and adventures so it's only fitting that we made loads of memories along the road to bringing this collection to [...]
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We turned it up to eleven to celebrate the grand opening celebration of downtown Fort Wayne's newest hotel, Hampton Inn & Suites. OLG worked alongside the hotel's development and management company, White Lodging, to create a buzz-building event that invited guests to explore all the new location has to offer. The VIP opening event celebrated White Lodging's generous support of Fort Wayne Community Schools' band instrumental program. To bring that to life—along with the hotel's location in the heart of downtown's entertainment district— we developed the Hampton: Live event theme. Hampton: Live included [...]
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For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...]
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This past fall, we worked with The Model Group to create a happening on The Landing for Visit Fort Wayne’s annual Be A Tourist In Your Own Hometown event. This opportunity gave visitors a look at the rich history of the street and a glimpse of the excitement to come with the new development. To enliven the street for the event, we brought storefront shops to life with a series of pop-up shops and activities put on by some of the coolest kids in town. Each space was branded […]
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