Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at info@oneluckyguitar.com, or hit up Matt Kelley direct at matt@oneluckyguitar.com. Read More

“Is The Guitar Really Lucky?”

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob Dylan shows over the second half of the 1990s. Like, dozens of shows. Bucky played the mandolin, the pedal steel, the lap steel and guitar for Bob, and gave his live sound this very particular, slightly country sound. Rock ’n’ roll, with a hint of twang, a deep groove, snap [...] Read More

Branding That Makes Life Beautiful

Greg Trahin and Ryan Getty of The Urban Petal came to One Lucky Guitar looking for help branding their growing design and floral décor services for weddings and other special events. You might know Greg and Ryan already, because they own Trigetty Designs, a landscape and seasonal décor business. Up to this point, Trigetty Designs housed all of their design offerings, including those for special events. Trigetty Designs works with everyone from homeowners, to brides and grooms, to brands like Vera Bradley. Feeling ready to embrace their special event design […]

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