Always moving.

Literature is filled with stories wrapped around the symbolic power of rivers.  Rivers swell with the dream of a new beginning. They rush with the power of an unstoppable current. And they inspire with the life-affirming energy of progress. In Fort Wayne, it was our three rivers that brought us here.  We arrive at them today with high expectations. An appetite for adventure, or a yearning for solitude. A need to connect with heritage and community, or a restless desire to never see the same view twice.  The chance to [...] Read More

Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at info@oneluckyguitar.com, or hit up Matt Kelley direct at matt@oneluckyguitar.com. Read More

“Is The Guitar Really Lucky?”

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob Dylan shows over the second half of the 1990s. Like, dozens of shows. Bucky played the mandolin, the pedal steel, the lap steel and guitar for Bob, and gave his live sound this very particular, slightly country sound. Rock ’n’ roll, with a hint of twang, a deep groove, snap [...] Read More

Reminiscing on Your Story Made Here

On January 28, 2019, we chatted with Dirk Rowley and WANE-TV about TV advertising surrounding the Super Bowl, and specifically local spots that have left a lasting impression. Humor is fine, but we were thinking of work that made not just an impression, but a positive impact on our community, as so much of our favorite work has. Of course, that made us think of the Made Here campaign—both Talent Made Here and its sibling, Your Story Made Here—that we created with the Northeast Indiana Regional Partnership. We dug up [...] Read More