“Twirl,” the spirit of Matilda Jane, comes to life at MJC’s amazing trunk shows. The magic of twirl is embodied and shared by Trunk Keepers, and we invited the TKs to join us in The Twirl Seat and share their “whys” at two annual conferences—Behind the Seams and Dress Rehearsal. OLG created the set, interviewed the Trunk Keepers and scripted the videos in their entirety. In addition to three thematic videos, we produced a series of 12 individual profile videos to highlight their stories.
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The best community and place brands are built through co-creation. Whether a public space, a district or a private development, this work happens with, not to, its stakeholders. This is how we uncover and share what makes a place—and its brand—distinct, authentic, and memorable.
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Northeast Indiana is full of events all year round! For this Dial post, we've rounded up our favorite annual events. Put ‘em on your calendar now, so you don’t forget all of the fun to be had in the coming year.
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At One Lucky Guitar, we communicate Brand Soul. And when it comes to the Brand Promise, we bring it to life through the Brand Platform.
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What fuels your work and keeps you going? What tools—either software or hardware—do you depend on to get the job done? At One Lucky Guitar, our favorite “tools” take all forms. From trusted office supplies to essential software programs to the perfect soundtrack, these are the obvious—and sometimes unexpected—items that help our team perform at their best and power through the workday.
