Over the course of 2010, the entire OLG team has been thrilled to support the Talent Initiative in the creation of its comprehensive communications campaign, Talent Made Here, which launched in mid-September. Perhaps by now, you’ve gotten to know “Curtis from Talent Made Here” through his appearances in television spots, on the web or in-person. If not, we hope you’ll get to know him now, and find out more about the incredible work being done to create a stronger, better Northeast Indiana by the Talent Initiative and its project partners. We’ll offer a larger case study soon—for now, visit TalentMadeHere.com and check out Curtis and his videos. And we recommend you follow and fan the Talent Initiative at @TalentMadeHere.
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The best community and place brands are built through co-creation. Whether a public space, a district or a private development, this work happens with, not to, its stakeholders. This is how we uncover and share what makes a place—and its brand—distinct, authentic, and memorable.
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Northeast Indiana is full of events all year round! For this Dial post, we've rounded up our favorite annual events. Put ‘em on your calendar now, so you don’t forget all of the fun to be had in the coming year.
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At One Lucky Guitar, we communicate Brand Soul. And when it comes to the Brand Promise, we bring it to life through the Brand Platform.
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What fuels your work and keeps you going? What tools—either software or hardware—do you depend on to get the job done? At One Lucky Guitar, our favorite “tools” take all forms. From trusted office supplies to essential software programs to the perfect soundtrack, these are the obvious—and sometimes unexpected—items that help our team perform at their best and power through the workday.
