Earlier this year, OLG worked with the great team at STAR to launch the completely redesigned starfinancial.com. The culmination of many months of benchmarking, development and content creation, the new site coincided with STAR’s brand evolution as STAR Bank • Insurance • Private Advisory. Built with a robust, full CMS, the STAR team has enjoyed the ability to update any and all content on the site since its launch in March, tailoring the messaging and user experience to complement the marketing efforts the financial institution is making in other media. Customers have experienced a clean, intuitive site that offers increased functionality and enhanced features—and that delivers the STAR brand promise with every interaction. And in exciting news for STAR customers like OLG (and each of our employees), the site’s new, incredibly powerful online banking system is set to launch in the coming weeks! Have a look.
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Established in 2022, Summit Legacy Foundation is a private foundation created through Summit Enterprise’s generosity. OLG partnered with the organization to position and brand the organization, while also creating connectivity to Summit Enterprise’s existing employee culture initiatives.
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There's nothing quite like a homemade meal or treat. Whether whipping out our tried-and-true cookbooks, stumbling upon something new online or digging out our family's go-to’s, we’ve rounded up our favorite recipes to share with you.
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Our brand work for Hoosier Milestones Early Care and Education Alliance has recently hit the ground running! This statewide collaboration will advocate for policies that support the availability and quality of early care and education for every resident.
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For professional services organizations, articulating how you stand out from your competitors is crucial to gaining an edge. Just as important as your positioning, though, is understanding your decision-making prospects’ goals—and how they define success.
