Earlier this year, OLG worked with the great team at STAR to launch the completely redesigned starfinancial.com. The culmination of many months of benchmarking, development and content creation, the new site coincided with STAR’s brand evolution as STAR Bank • Insurance • Private Advisory. Built with a robust, full CMS, the STAR team has enjoyed the ability to update any and all content on the site since its launch in March, tailoring the messaging and user experience to complement the marketing efforts the financial institution is making in other media. Customers have experienced a clean, intuitive site that offers increased functionality and enhanced features—and that delivers the STAR brand promise with every interaction. And in exciting news for STAR customers like OLG (and each of our employees), the site’s new, incredibly powerful online banking system is set to launch in the coming weeks! Have a look.
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In 2024, each OLG’er received a (surprise!) illustration on their anniversary, created by their colleague, Jonathan Barker. Each custom design was inspired by their personal interests + a style that reflects their personality + a “lucky guitar” that we think embodies those things! The sum of those pieces? Artwork as one-of-a-kind as they are.
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In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance. Each school in the district its own little community.
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Thank you so much for spending your afternoon with us and sharing your family's story. It was wonderful to see you again, and T-Rex has been on repeat at our house ever since.
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This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…
