Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.
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Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution. Cornerstone and One Lucky Guitar partnered to evolve the [...]
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The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape women’s futures. This initiative needed a powerful brand identity that matched its level of importance. Along with the team at The Community Foundation of Greater Fort Wayne, we brought their vision to life through a color pallet full of vitality, and a bold logo that represents opening essential conversations about [...]
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Our client, Changing the Face of Beauty, works toward equal representation of people with disabilities in advertising and media worldwide. It's a mission we're proud to be behind, and we're grateful for every opportunity we have to work together, especially when these opportunities involve heartwarming stories with our friends. We partnered with Changing the Face of Beauty on their latest Couch Series, featuring singer/songwriter Cassie Beer and her son Avram, who was born with 13 different malformations in his brain. Cassie advocates for the impact of inclusion in media, and shares [...]
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