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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Bold Compassion.

    Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

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  • Spaces to Inspire

    Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients.

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  • Brand Soul: A Manifesto

    Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected].

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  • Conversations with Ed

    For more than 60 years, Foellinger Foundation has supported nonprofits in our community, and for the past several years, OLG has worked closely with the Foundation’s leadership and board of directors to share the organization’s mission, strategic intent and grantee [...]

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  • Here’s to The Good Ones

    In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls.

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  • Beyond Investment Management

    Cadinha & Company is a wealth management and financial planning firm based in Honolulu, HI and Park City, UT with a unique approach to investment management. Focusing on solid investment returns with a special emphasis on capital preservation—the Cadinha & Company approach is also strongly influenced by their Hawaiian heritage and the spirit of ohana, the Hawaiian word for family.

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  • Moving What Matters

    The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape [...]

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  • “Beyond”—A Postcard Series

    In the spirit of Throwback Thursday, we're pulling some of our old favorites from the archive! We created these Beyond postcards for Cadinha & Co. in 2017, bringing the idea of Cadinha going above and beyond for their clients to life through illustrations.

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  • Envision Your Life Here

    Every day, we're one day closer to the completion of construction at The Landing Fort Wayne, and we simply. cannot. wait. If you haven't been keeping up, be sure to follow their Instagram, Facebook and Twitter. But, to catch you up briefly—

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  • “Is The Guitar Really Lucky?”

    Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob [...]

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