When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it would call home. The campaign juxtaposed competitive swimming phrases with the ways the Olympic pool’s relocation to Fort Wayne will benefit every community member. Messaging supported strategic goals of economic development, watersafety and strengthening the swimming community. Our work included a marketing strategy and plan, campaign concept and development, case [...]
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Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I'm not actually much for scary, scary movies, however, we were always Peanuts fans as kids.” — Michelle Love, account manager / operations The Addams Family "The music is amazing. I also love how they are totally unaware of how odd they are. 'Are they made with real girl scouts.' is also quoted often in our home." — Olivia Fabian, producer [...]
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Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events. The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life [...]
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Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience. But our industry experience isn’t the only thing that differentiates us. Each of our unique perspectives shapes what we’re able to accomplish for our clients, and our community. Please get to know our team members better in the next installment of our Vignettes series! In this blog, we’re sharing nuggets of wisdom our team [...]
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