The Dial

One Lucky Guitar is pleased to announce that Michelle Love and Olivia Fabian have become partners and shareholders in the company, effective April 1, 2021. Love joined OLG in January 2010 and serves as Account and Operations Manager. Over the [...]

As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state’s Office of Community and Rural Affairs to present Brand Soul: The Role of Brand in Arts & Cultural Placemaking. Well over 300 community leaders, artists and marketers registered for [...]

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand. The comprehensive brand positioning strategy, [...]

2021 is a big year for the Fort Wayne Museum of Art. Not only did the always-inspiring organization reveal new branding—alongside a shiny new website—but it’s also celebrating its 100th birthday! We began our partnership with FWMoA in January of [...]

Close your eyes. Warmth. Wonder. Optimism. They’re intrinsic to our wellbeing. To our ability to see—and feel—the light in dark times. They fuel whispers of hope; add luster to our worn boots that make moving forward, possible. Open your eyes. [...]

How do you position yourself as a statewide leader in arts and cultural development? In this engaging, enlightening and interactive 60-minute webinar, One Lucky Guitar will share the principles and best practices of place branding, supported by case studies and introductory exercises to begin the process of developing your community’s ownable, unique brand.

As a writer, I find that words distract me. What?  Yes. I'm easily distracted by words. If there's a TV on, I'm subconsciously listening. If there's a conversation going on, I can't not hear it. And, of course, if a song has words, my mind is following (and maybe singing) them. I'm on a quest to devour as many words as possible, and I can't save me from me.

Allen County SPCA and H.O.P.E. for Animals united to build a positive force for animal welfare in Northeast Indiana. Together, they are Humane Fort Wayne—and we’re honored to have helped them along their journey to rename and rebrand one of our community’s most important assets.

Cadinha & Company is a wealth management and financial planning firm based in Honolulu, HI and Park City, UT with a unique approach to investment management. Focusing on solid investment returns with a special emphasis on capital preservation—the Cadinha & Company approach is also strongly influenced by their Hawaiian heritage and the spirit of ohana, the Hawaiian word for family.

OLG’s “house band” is The Legendary Trainhoppers, an American band from Fort Wayne. (Full disclosure: Matt Kelley plays guitar and mandolin and writes songs in the band.) The band writes, rehearses and performs in The B-Side at One Lucky Guitar, the small listening venue within our office.