Jeff Tweedy, Letters to Santa show, 2010

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community.

Thank you so much for spending your afternoon with us and sharing your family's story. It was wonderful to see you again, and T-Rex has been on repeat at our house ever since.

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…