Following a strategic planning process, First Federal of Van Wert (FFVW) expanded with a new northern location, serving more residents with more convenience and accessibility. This significant investment—coupled with an evolving marketplace—presented First Federal of Van Wert with the opportunity to strengthen its positioning and build upon existing brand equity.
FFVW and OLG partnered to complete a comprehensive brand assessment through our Soul Sessions Brand Workshops. Through this work, OLG developed a case for a new visual and verbal identity.
We created a new logo, supporting visual assets, brand platform and manifesto, core values, as well as positioning statements for both personal and business banking. We also helped FFVW roll out the new brand, creating talking points and a rollout plan for them to execute.
First Federal of Van Wert, congratulations on your expansion, and thank you for trusting us in this process!
Brand Platform and Manifesto
For more than 130 years, First Federal of Van Wert, has helped our neighbors thrive. We’re all-in for our community. By providing robust, user-focused banking services, we help our customers succeed, generation after generation.
Invested in Van Wert. Committed to You.
About One Lucky Guitar
One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
Click here to learn more about OLG and our services.
