Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission.
One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to all new employees.
These ten videos cover topics like benefits, diversity and inclusion and “real talk” interviews with employees—capturing not only the process, but the culture, and the why of the organization.
One Lucky Guitar strategized, concepted, scripted and produced these videos, working with national talent and current Benchmark staff to welcome new teammates across 16 states.
Orientation Welcome Video
Highlights from the full video series
