The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • People Are Amazing

    Discovering, articulating and sharing the unique amazing-ness that exists within each of us. Branding is a journey of discovery and reinvention. And personal branding is about uncovering the core truths of who you are. Branding is never something you slap on top. [...]

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  • Better Together

    Our friends at Matilda Jane Clothing created an irresistibly adorable spring collection and we were honored to work alongside them to capture the cuteness.

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  • Check, Check, Check-in

    We turned it up to eleven to celebrate the grand opening celebration of downtown Fort Wayne's newest hotel, Hampton Inn & Suites. OLG worked alongside the hotel's development and management company, White Lodging, to create a buzz-building event that invited guests to explore all the new location has to offer.

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  • Sets Designed For Brands To Thrive

    For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the [...]

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  • Bringing The Landing to Life

    This past fall, we worked with The Model Group to create a happening on The Landing for Visit Fort Wayne’s annual Be A Tourist In Your Own Hometown event. This opportunity gave visitors a look at the rich history of [...]

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  • Design Week Fort Wayne: A Love Note

    When you find people, projects and sources that make you feel alive…you hold on to them, reference them and follow what they’re doing next. I have many of these in the ole bookmarks bucket, but when multiple were announced to [...]

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  • Welcome to Camp MJC!

    This winter we were absolutely thrilled to pack up our sleeping bags and our hiking boots to set out on a real-life MJC adventure! We worked with the great MJC team to select a beautifully rustic camp as the backdrop [...]

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  • My Heart Lives in Lucky Town

    Luck O’ the West has been a whirlwind of ups, downs, sad times and happy ones. I think it brought out our true grit and spirit to persevere and to see things through. It made us realize that we are [...]

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  • Friends Forever: Behind the Curtain

    Every Summer Matilda Jane Clothing invites their direct sales associates (Trunk Keepers) to travel to Fort Wayne for an event filled with best friends, larger than life sets and decor, lots of learning and the most creative and adorable clothing [...]

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