The Dial

2024 marks Allen County, Indiana’s bicentennial. To mark the occasion, OLG partnered with the Bicentennial Commission, History Center and Genealogy Center to create Together, We Soar—a mini-documentary highlighting the history of our community.

Looking for a podcast recommendation? Check out our team’s recommendations to broaden your perspective, and learn something new along the way!

For over 50 years, C&A Tool has pushed innovation to a new level, investing in cutting-edge technology, promoting from within and testing the boundaries of advanced machining.

If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and [...]

When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it [...]

Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I’m not actually much for scary, scary movies, however, [...]

Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events. The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life through radio, outdoor, direct mail, website, digital ads and more!

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience.

Alive Community Outreach (ACO) is most known for its Peacemaker Academy, but it sought to raise awareness for its overarching mission: to cultivate a community of nonviolence through relationships and education. To do so, they engaged OLG to develop a compelling donor case statement to help them tell their story and raise funds. A growing organization, this piece needed to demonstrate its history and expertise, while also casting a vision for the future.

The way you actually deliver your service is far more important than the way you say you will. And when you’re able to articulate and communicate the ways you’re authentically distinct—how you stand out in a competitive marketplace—well, that’s when you win work.