The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Underline: Fit4U and Carla Jennings

    Underline features OLG friends, neighbors and co-conspirators who work hard, push boundaries and create momentum. We’re honored to share their stories. Our upstairs neighbor at 1301 Lafayette Street, Fit4U was started by Carla Jennings—a fitness instructor of more than 15 [...]

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  • Growing Stronger Together

    At OLG, we’re a band—of creatives, project managers and problem solvers. But, more importantly, we’re sons and daughters, brothers and sisters, moms and dads, friends, partners. We’re a lot of important things, to a lot of important people, and our single instrument—ourselves—needs to be taken care of, first.

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  • An Interplanetary Match

    It seems I’m often looking for an excuse to work on a new, fun illustration—and many times that’s seen in my gig poster work. But up until recent months, there haven’t been a lot of shows. The result was an exploration into a game design where I’d have the opportunity to do several new visuals all centered around one theme. 

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  • First Fridays on The Landing

    At OLG, we believe in the power of place branding. We've worked with trusted collaborators and partners to produce myriad community development and placemaking campaigns throughout the country—but the work we do right here, in Allen County… it’s special. We’re passionate about the community we call home.

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  • Strengthening the Fair Family

    In less than a week, I’ll be trading in my OLG swag for my Allen County Fairgrounds Board of Directors t-shirt. I’ll spend my week bringing joy to families by running countless events during the Allen County Fair—like Kids Day, the hot air balloon flight and glow, Art & Music Night and Little Miss coronation.

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  • The House Band

    OLG’s “house band” is The Legendary Trainhoppers, an American band from Fort Wayne. (Full disclosure: Matt Kelley plays guitar and mandolin and writes songs in the band.) The band writes, rehearses and performs in The B-Side at One Lucky Guitar, the small listening venue within our office.

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  • The Loudest Book Release

    Gig poster art has been one of the more influential mediums in my life. Bright colors, cartoon culture, wacky visions—all tied together with your favorite music. What’s not to love?! I first started working on poster illustration in college, and [...]

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  • Working Remotely—with Bo The Elf

    This morning, as I’m writing this, I’m watching my eight-year-old cousin excitedly discover that Bo The Elf had taken advantage of the fact that we all went to bed early last night. The mischievous fellow hopped on his motorcycle and took [...]

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  • I Will Walk With You

    We think we’re pretty lucky at OLG. Yes, it has to do with the name. But more than that—we pride ourselves on the “three-for-three.” That’s— We work with people we trust. We work for people we respect.  We do work [...]

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  • Don’t You Dare Walk Off That Stage, Dr. Dog—

    Before writing this Dial post, I re-read Matt’s original Dial post about Middle Waves, and had a few chuckles over his reminiscing of first meeting Corey Rader. And I laugh, because, in many ways, I’ve had similar interactions meeting and [...]

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