The Dial

Posts categorized as Art & Strategy, Too

One Lucky Guitar Dial Posts One Lucky Guitar Dial Posts
  • Turnstone’s Competitive Side

    When we became the team to rebrand Turnstone, an organization that promotes healthy living among people with disabilities, part of the challenge was to refresh their athletic logos. The Flyers (youth) and Bandits (adult) are well-known for their high level [...]

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  • Graduate Outdoor

    I just got some visuals of a billboard we created a few months ago for The University of Saint Francis. Previously, this particular outdoor location had promoted overall undergraduate enrollment. This year, they wanted to be more specific and speak [...]

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  • Branding the Geothermal Advantage

    Indiana Tech holds a special place in my heart. This small but mighty university was my employer prior to One Lucky Guitar. When I was there, I worked with the team who refreshed and modernized the school’s graphic identity. Recently, [...]

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  • Engaging GWU Alum

    So there’s a great university out East and fortunately we get to do work with’em. The George Washington University, in Washington D.C., is constantly turning out talented graduates that branch out across the country; keeping tabs on them is the [...]

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  • Dessert III: The Art

    Recently, we unveiled the new promotional art for this year’s DESSERT, the Official Taste of the Arts Afterparty. Each year I’ve got to develop a look that’s fresh for the event but one that hopefully relates to years past with [...]

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  • Two New Logos

    Here’s two logos that have recently made their way through the office. The first, for Senk Human Resources and Compliance (SHRC), is a take on the phonetics of the acronym that sounds like the client’s favorite aquatic predator. The goal [...]

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  • OLG—The Brand

    What started with a logo refresh last year had turned into quite an overhaul of the visual character of OLG. The first thing tackled was the “business suite” of business cards, letterhead, envelopes and notepads. Some noteworthy spec elements include [...]

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  • One-Up Your Brochure!

    OLG created a huge body of work for WorkOne over the course of 2010/2011. The bulk of which was built around printed items and interior signage aimed at job seekers and students using WorkOne’s services. This brochure, however, was designed [...]

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  • 1 under 40

    We couldn’t be more proud of Nate Utesch, who, along with 39 other deserving youngsters, was recognized by Greater Fort Wayne Business Weekly at their annual 40 under 40 ceremony. Nate’s work at One Lucky Guitar and continued service to our community — including [...]

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  • Creating Possibilities

    One of the rewarding aspects of our work at OLG is seeing a brand we’ve worked with closely embrace all aspects of the creative we've developed together to help them grow over time. Turnstone is a thriving example of aligning brand and mission.

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