We partnered with Northwest Allen County Schools (NACS) to develop a comprehensive brand strategy. At the time, the district comprised eight elementary schools, two middle schools and one high school. We created a system that would align the twelve schools and create a consistent graphic and visual style that resonated at the local (school) level while strengthening the system throughout the district’s footprint.
In 2026, NACS will welcome its third middle school: Willow Creek Middle School! With a comprehensive brand system already in place, we partnered with the school district to proactively establish Willow Creek’s school brand, so it can be implemented during construction. This also ensures the new school has its own distinct identity that works well within the NACS brand system.
Our work included an academic logo and mascot—Go Thunderhawks!
