A Century of Exchanging Ideas
February 23, 2026
OLG was approached by Fort Wayne Quest Club Inc. to update their logo. Founded in 1911, the club exists to promote “greater cooperation and exchange of ideas,” with its name pointing to a shared quest for knowledge. Each week, a member presents a research paper on a topic that’s new to them, followed by discussion and questions. All of the club’s papers are archived online.
OLG Founder and Principal Matt Kelley is an active member of Quest Club and decided to take on this redesign as an in-kind project. The goal was to respect the club’s long-standing identity while making it more usable for modern needs. The logo still features the iconic magic lamp that’s always been synonymous with Quest Club, but we refined and modernized the mark to improve legibility and versatility across different applications.
The updated logo is now better suited for small sizes, embroidery and digital use, all without losing the character and symbolism that members recognize. It’s a meaningful refresh for an organization that’s been quietly shaping thoughtful conversation in Fort Wayne for over a century.
About One Lucky Guitar
One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
Click here to learn more about OLG and our services.
