Careers with Heart

POST BY JASMINE BEJAR

December 3, 2021

Even in challenging times, some commitments can’t be put on hold. So when Benchmark Human Services needed to recruit caregivers, One Lucky Guitar partnered with them to create a social media campaign designed to connect with people looking for meaningful careers—and a way to make a difference.

OLG created a digital campaign and strategy that focused on recruiting dedicated support professionals in three target locations: Fort Wayne, IN; Helena, MT; and Swedesboro, NJ. Our goal was to build brand awareness and increase employment applications by driving website landing page visits, which was complemented in the strategy by a remarketing campaign.

Thank you, Benchmark, for trusting us as your partner.