September 10, 2011 marked the 4th annual Walk a Mile in Her Shoes event—crowds of guys and gals strapped on some rockin’ red high heels and strutted their stuff for a mile around Headwaters Park for an amazing cause. Walk a Mile in Her Shoes is an annual event that’s put on by the Women’s Bureau of Fort Wayne. The event helps to raise awareness and increase prevention of sexual assault.
OLG has been a huge supporter of this event over the past few years, and this year we donated our creative services to develop the campaign materials for both the Walk a Mile in Her Shoes event, and its fundraising event for the ladies—Women’s Night of Shoes. The campaign included a Women’s Night of Shoes event poster, postcard and email invitation as well as a Walk a Mile in Her Shoes event poster, brochure, postcard, email invitation, Wendy’s tray liner (yum!) and of course the awesome event T-shirts for participants and volunteers.
Our efforts didn’t end there; when Saturday rolled around, the OLG Walk a Mile in Her Shoes team met up at the OLG office to enjoy some banitos (a delicious breakfast treat, and OLG favorite) and then headed out to Headwaters Park sporting our sweet T-shirts. There were a few blisters, a couple of heels stuck in the grass and maybe a stumble or two, but I’m happy to report that the entire team (including all the dudes) made it the full mile in red high heels. It was such a fun event, but also an incredible opportunity to turn our attention to a serious issue and help make a difference in our community.