Our friends at Be Better Hospitality (the same group that brought us Penny Drip) have introduced three new concept restaurants/bars on The Landing: Dana's, Night Train and Blue Bottle. One Lucky Guitar partnered with the BBH team to develop the visual identity systems for their new concepts, reflecting its creative outlet for good cocktails in historic—yet updated—atmospheres. Dana's Neighborhood tavern serving cocktails, wines, beers and fresh takes on classic French food. Night Train Friendly late-night basement cocktail bar with tried-and-true bar food favorites. Blue Bottle Shop Boutique liquor shop with a curated [...]
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MLK Montessori School Brand Development With their recent expansion into grades 1–3, MLK Montessori School partnered with One Lucky Guitar to increase the school's community awareness and donor support through foundational brand development. A key component of this was building upon the school's brand ideology by developing a brand platform and manifesto—a rallying cry for stakeholders, and a guide for marketing communications. BRAND PLATFORM & MANIFESTO The Foundation to Dream At MLK Montessori School, we guide each child to understand their potential, build confidence in their talents and [...]
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To stand out in the attention economy, consumer brands and campaigns must have a magnetic attractability. But what’s powerful enough to create yearning, and lay the groundwork for brand loyalty? Providing a product that authentically enhances your customers’ lives is the first step—but then, how do you communicate it? How do you position your benefits against your competitors? How do you let people with specific tastes and specific interests—who are navigating a sea of noise and cacophony—know you’re the specific brand for them? As human beings, we’re not necessarily drawn [...]
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What and who makes up the social sector ecosystem serving the community of Fort Wayne? How effective is the social sector ecosystem in addressing the needs of all individuals in Allen County? What could be changed in the social sector ecosystem to improve outcomes for the greater Fort Wayne community and its residents? These were a few of the questions the Community Foundation of Greater Fort Wayne (CFGFW) sought to answer when they commissioned Transform Consulting Group (TCG) to conduct a study on Fort Wayne’s social sector. The Social Sector [...]
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