Hope Has a New Name.
Mad Anthonys Children’s Hope House was founded to provide a home-away-from-home for families of children receiving medical care at our community hospitals. As the organization looked to the future, we partnered with them to evolve the name and brand to create more clarity and increase brand recognition across Northeast Indiana— Mad Anthonys Children’s Hope House is now Hope’s Harbor Family Hospitality Homes. OLG supported the organization through a name consultation, visual identity update, brand platform creation, announcement and rollout strategy and more.