MATILDA JANE CLOTHING

An Unpredictable Brand.

Young girls wearing Matilda Jane Clothing

PROJECT OVERVIEW

We grew up with the most loving, generous and delightful girls’ clothing company in the world, from day one—when our kitchens were our meeting spaces and our nascent “businesses” were something we did on top of making ends meet. Over the years, we helped build MJC into one of the most exciting brands in the country. These clothes are more than clothes—their spirit helps keep little girls, little girls. OLG’s partnership with Matilda Jane included strategic brand development, creative direction, design and photo/video production, event management and consultation and so much more.

Matilda Jane Clothing branding lockup
Matilda Jane Clothing tags

Services & Deliverables

  • LOGO

  • VISUAL IDENTITY SUITE

  • BRAND IDEOLOGY

  • BRAND PLATFORM

  • BUSINESS SUITE

  • BRAND BOOK

  • BRAND VIDEO

  • PRINT COLLATERAL

  • SOCIAL MEDIA TEMPLATES

  • PHOTOGRAPHY

  • VIDEO PRODUCTION

  • EVENT PRODUCTION AND CONSULTATION

  • ENVIRONMENTAL SIGNAGE

Matilda Jane Clothing skirt twirling
girls wearing Matilda Jane Clothing
girl wearing Matilda Jane Clothing holding megaphone
Matilda Jane Clothing tags and badge
Matilda Jane Clothing brand brochure inside spread
girl wearing Matilda Jane Clothing at camp
girl wearing Matilda Jane Clothing at camp
girl wearing Matilda Jane Clothing at camp
girl wearing Matilda Jane Clothing
mother and daughter sitting on pool lounger
girls playing croquet wearing Matilda Jane Clothing
girl at the pool wearing Matilda Jane Clothing
girl walking with mom
girl wearing Matilda Jane Clothing drinking milk