HUMANE FORT WAYNE
Love, Unleashed.
PROJECT OVERVIEW
When Allen County SPCA and H.O.P.E. for Animals merged, they needed a new name and brand to re-introduce themselves as northeast Indiana’s leading resource for animal welfare. One Lucky Guitar worked with the organization to develop and unveil a new name—Humane Fort Wayne.
At One Lucky Guitar, pets play an important part in each of our lives. We were thrilled to have the opportunity to work with Humane Fort Wayne to create a fresh new name, visual identity, website and brand video. Then, we crafted an advertising campaign that launched the new brand, which included radio, PSA TV spots, billboards, print ads, social media and more.
Services & Deliverables
SOUL SESSIONS WORKSHOPS
COMPREHENSIVE REBRAND
NAMING STRATEGY
LOGO
VISUAL IDENTITY SUITE
BRAND IDEOLOGY
BRAND PLATFORM
BUSINESS SUITE
SOCIAL MEDIA STRATEGY
FLAGSHIP BROCHURE
WEBSITE
BRAND VIDEO
TV
RADIO
OUTDOOR
PRINT
SOCIAL MEDIA
When pets have safe, forever homes, they thrive. And with their loving companionship, so do we.
At Humane Fort Wayne, we work tirelessly for the benefit of pets and the people who love them. Everything we do—from adoption and retention programs, to wellness services, community outreach and education—helps to promote their happiness and well-being.
From our staff, to our members, to our volunteers—we are Humane Fort Wayne. We’re for people. We’re for pets. We’re for Love, Unleashed.
Results
Humane Fort Wayne’s new brand carried them into a $14 million capital campaign to build a new 25,000 SF shelter and clinic—three times the size of the organization’s existing space.
"From the beginning, OLG took the time to really understand our work and mission. As a result, they not only helped us successfully navigate our rebranding, but they were our first choice when it came time to market our fabulous new facility. OLG has become integral to our storytelling.”