COMMUNITY FOUNDATION OF GREATER FORT WAYNE

Imagine Greater.

PROJECT OVERVIEW

The Community Foundation of Greater Fort Wayne has been serving our community for 100 years. And as they approached this milestone, One Lucky Guitar collaborated with the Foundation to celebrate its momentum—evolving its identity to reflect its progress, and carry the organization into its next 100 years.

Services & Deliverables

  • COMPREHENSIVE REBRAND

  • LOGO

  • VISUAL IDENTITY SUITE

  • BRAND PLATFORM

  • BUSINESS SUITE

  • CAMPAIGN CONCEPTING

  • ENVIRONMENTAL SIGNAGE

  • VIDEO SERIES

  • HISTORY BOOK

  • ANNUAL REPORT

Additional Insight

The logo is inspired by the concept of a timeline as the Foundation celebrated its 100th anniversary. The dots represent the seeds that they plant over time, growing. The dial is a nod to the notion that this impact is cyclical and ongoing. The updated color palette features more vibrant and lively colors, matching the trajectory of the Fort Wayne community.

Let’s Rise!

As we look to the future, we find new and unique challenges to take on, and systemic issues to overcome. We will meet those challenges, united, with resolve.

Advancing as a stronger, healthier, more equitable community means collaborating with open arms, planning with purpose, and working with resilience.

We truly thrive when all our neighbors experience greater well-being and quality of life.

Together, we will invest, educate, partner, and champion this vision. Let’s Rise.

Results

The Foundation launched its rebrand at a press event in January 2022, which was met with positive support from its constituents and the community as a whole, and kicking off a year of programming and initiatives that elevated our community.

Quotation Marks

"The OLG team has purposefully invested their time in getting to know and understanding the Community Foundation of Greater Fort Wayne. As a result, they have become an invaluable and trusted partner in telling our story and sharing in our journey."

Brad Little

President and CEO, Community Foundation of Greater Fort Wayne

BACK TO WORK