“Twirl,” the spirit of Matilda Jane, comes to life at MJC's amazing trunk shows. The magic of twirl is embodied and shared by Trunk Keepers, and we invited the TKs to join us in The Twirl Seat and share their “whys” at two annual conferences—Behind the Seams and Dress Rehearsal. OLG created the set, interviewed the Trunk Keepers and scripted the videos in their entirety. In addition to three thematic videos, we produced a series of 12 individual profile videos to highlight their stories.
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For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...]
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Livie & Luca is a terrific, magnetic brand that is enriching lives. With inspired, colorful kids shoe designs that are created with heart, Livie & Luca lives up to its “Joyful Little Soles” tagline. Through meaningful, purpose-driven business decisions, this company positively impacts customers, retailers, vendors and communities around the world. Our entire team exuded joy in our own souls at the opportunity to partner with this fun and energetic brand on a video project. OLG created four product videos for some of Livie & Luca's classic shoes. We created [...]
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