The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Better Together

    Our friends at Matilda Jane Clothing created an irresistibly adorable spring collection and we were honored to work alongside them to capture the cuteness.

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  • Welcome to The Twirl Seat

    “Twirl,” the spirit of Matilda Jane, comes to life at MJC’s amazing trunk shows. The magic of twirl is embodied and shared by Trunk Keepers, and we invited the TKs to join us in The Twirl Seat and share their [...]

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  • Sets Designed For Brands To Thrive

    For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the [...]

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  • I Will Walk With You

    We think we’re pretty lucky at OLG. Yes, it has to do with the name. But more than that—we pride ourselves on the “three-for-three.” That’s— We work with people we trust. We work for people we respect.  We do work [...]

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