The Dial

(Fort Wayne, Ind.) HOW Books recently released Damn Good, a publication where top marketing firms discuss their all-time favorite projects and client relationships. One Lucky Guitar (OLG) is featured among the book’s 200-plus pages for the boutique’s design work done [...]

“How do I measure ROI for my social media activity?” Social media is uncharted waters for a lot of us. With new opportunities and communication channels, come new challenges. You may have read our post on integration, which helps us [...]

Dr. Leonard McCoy is one of Star Trek’s most beloved characters. He’s a notorious curmudgeon, hopelessly paranoid and negative. He’s famous for comically dark lines like “He’s dead, Jim” and “Jim I’m a Doctor not a _____________.” Annoyed by their [...]

(Fort Wayne, Ind.) Two local companies in downtown Fort Wayne are now offering an all-encompassing approach to business development and marketing strategy as Joel Sauer, of Sauer Consulting LLC and Matt Kelley and his team at One Lucky Guitar, Inc., [...]

Yeah, the political season is in full swing and a recent project had us contributing a bit of art to the spectacle. As part of our continued relationship with the Alumni Association of (The) George Washington University, we created some [...]

This March will be Turnstone’s 37th Annual Casino Night. 37 years! Wow, that’s one awesome legacy. It’s a reminder how long these folks have been empowering people with disabilities in our community. And it clearly shows that the work they [...]

This past week, our friends at Matilda Jane Clothing launched their much-anticipated spring line. Like other projects we’ve done for MJC, this one carried a theme—Serendipity. Once the Serendipity line was conceived last fall, Matilda Jane asked us to develop [...]

It’s here. 2012. We’re a month in already and I feel great about what this year will bring us in terms of broadening perspectives in the marketing industry. This year I am excited to help many of our clients adopt [...]

Back in Summer-04, I met a girl named Denise DeMarchis. As the story goes, we shared a hairdresser. I still remember the first time she called. I was working at the One Lucky Guitar office (otherwise known as my Columbia [...]

It’s a big day in Fort Wayne. Earlier this afternoon at Parkview Field, there was an event to celebrate the official kickoff of The Harrison, the long-gestating, oft-maligned mixed-use retail and residential component of Harrison Square. A few of us [...]