Earlier this year, OLG worked with the great team at STAR to launch the completely redesigned starfinancial.com. The culmination of many months of benchmarking, development and content creation, the new site coincided with STAR’s brand evolution as STAR Bank • Insurance • Private Advisory. Built with a robust, full CMS, the STAR team has enjoyed the ability to update any and all content on the site since its launch in March, tailoring the messaging and user experience to complement the marketing efforts the financial institution is making in other media. Customers have experienced a clean, intuitive site that offers increased functionality and enhanced features—and that delivers the STAR brand promise with every interaction. And in exciting news for STAR customers like OLG (and each of our employees), the site’s new, incredibly powerful online banking system is set to launch in the coming weeks! Have a look.
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The best community and place brands are built through co-creation. Whether a public space, a district or a private development, this work happens with, not to, its stakeholders. This is how we uncover and share what makes a place—and its brand—distinct, authentic, and memorable.
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Northeast Indiana is full of events all year round! For this Dial post, we've rounded up our favorite annual events. Put ‘em on your calendar now, so you don’t forget all of the fun to be had in the coming year.
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At One Lucky Guitar, we communicate Brand Soul. And when it comes to the Brand Promise, we bring it to life through the Brand Platform.
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What fuels your work and keeps you going? What tools—either software or hardware—do you depend on to get the job done? At One Lucky Guitar, our favorite “tools” take all forms. From trusted office supplies to essential software programs to the perfect soundtrack, these are the obvious—and sometimes unexpected—items that help our team perform at their best and power through the workday.
