Our Lucky 25 Closing Celebration
December 3, 2025
One Lucky Guitar was founded in 2000 as a small “design shop” specializing in music and arts, and today, we have grown into a thriving boutique creative agency.
Starting in December 2024, we’ve celebrated our 25 years of communicating brand soul by curating intentional, thoughtful touchpoints with our team, partners, clients and community.
This November, our Lucky 25 celebration comes to a close, and we’re reflecting on the year with humility and gratitude.
We assessed how we communicate our brand soul, which resulted in launching a new website and a video series, including a new brand video and individual videos for each of our target markets.
We asked a handful of clients to take pictures with us and our Lucky 25 guitar (a prop made just for this celebration, not the lucky guitar!).
We created a series of custom designs and illustrations for notebooks, stickers, cookies, T-shirts, and beyond that we shared with our team, partners and clients as part of our holiday gift.
And we spent time as a team expressing gratitude for the people who make what we do possible—the people we work with and for, each day.
While the official anniversary concludes, our gratitude endures. Each day provides new reasons to celebrate, because the principles that brought us to this milestone will continue to guide us:
We work with people we trust.
We work for people we respect.
We do work we can believe in.
Thank you all for giving us a reason to come together and do meaningful work, each and every day.
P.S. You can read OLG founding principal Matt Kelley’s final thoughts on our 25th anniversary by clicking here.
