One Lucky Guitar and Partners Receive Awards for Outstanding Healthcare Marketing

(Fort Wayne, Ind.) One Lucky Guitar, Inc. received two Aster Awards alongside partners Lutheran Health Network and Indianapolis-based Lodge Design. The awards, given for outstanding healthcare marketing and advertising work done for the network in 2011, were among 3,000 submissions to the Aster Awards, the largest national competition of its kind.

Winning a Gold Aster Award for TV/Video Advertising, The Orthopedic Hospital of Lutheran Health Network TV spot features Julie Pope, a hip replacement patient, who shared the story of her surgery and quick recovery. The second Aster Award earned was a Silver for the Billboard Design of the LED QuickER boards, which feature the current, average ER wait times for three local network hospitals: Dupont Hospital, Lutheran Hospital and St. Joseph Hospital.

“We’re thrilled to have been working with the Lutheran Health Network marketing team for over five years,” says Matt Kelley, One Lucky Guitar’s owner. “We continue to relish the opportunity to work with an organization whole-heartedly committed to delivering the best possible patient care and we’re honored to be supporting them in telling these life-changing stories.”

The Aster Awards, hosted by Marketing Healthcare Today magazine and Creative Images, Inc., is a medical marketing awards program that allows healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence.