Grow with Purpose

OLG’s work with the Northeast Indiana Early Childhood Coalition (NEIECC) continues our efforts to develop approachable brands for nonprofits that are vital to our region. NEIECC builds a stronger community by researching, planning and implementing high-quality early care and education initiatives for the children and families in our 11-county region. The economic impact of early care and education is substantial; it is a proactive approach to poverty, educational attainment, workforce development and more. NEIECC supports parents, employers and child care providers with innovative, data-driven initiatives such as a shared services program, a shared-cost child care program, professional development and beyond.

We developed NEIECC’s brand ideology and visual identity, which included the brand platform, positioning statements, manifesto, logo and color palette.

The brand needed to appeal to those in the early childhood space while also conveying professionalism. Colors are intentionally different than those used by other childhood organizations with whom NEIECC works closely.

Additionally, OLG branded Hoosier Milestones, a statewide alliance that advocates for policies supporting the availability and quality of early care and education for every Indiana resident, in which NEIECC participates.

This work will allow NEIECC to clearly communicate its value to employers, child care providers and partners, parents, government leaders, and community leaders for years to come. We are grateful for their important contributions to the success of Northeast Indiana!