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Earlier this year, American Specialty and the NCAA’s group insurance program came to us with a script to be the base layer for a series of short videos. Our charge was to take the script and turn it into what looked like a video game. We concepted a pixel-precious hero and a couple classic environments—as well as wrote and arranged a chip-tune soundtrack for the adventure. The result is hopefully an incredibly different way of looking at something that is usually not associated with the word “fun”—insurance. This was a tough one but we couldn’t be happier with how it turned out. And thankfully, it sounds like the client couldn’t be happier either. Check out this letter from Marla Peters, the senior vice president of American Specialty:
