65 Years of Stories

We teamed up with Benchmark Human Services to help the organization celebrate 65 years of stories! As they prepared for this milestone, they knew they wanted to launch a public-facing campaign, but more importantly, they aimed to engage their team throughout the entire year.

One Lucky Guitar created the overarching campaign—My Benchmark Story—which featured team members of all tenures sharing stories that express why they do this work. Since Benchmark has employees across the United States, the video concept relied on Zoom interviews, complemented by custom illustrations. We produced a total of 11 videos, plus one compilation video with highlights from each person’s story, released once a month during the anniversary celebration.