K21 Health Foundation is a private foundation that focuses on improving health and wellness for the residents of Kosciusko County.
OLG worked with K21 Health Foundation to build a more robust brand ideology system, including developing a brand platform and manifesto. To complement this work and create clarity on what they fund, we also developed positioning language and iconography for each focus area.
We serve K21 Health Foundation through ongoing communications and consulting, which includes the development of their marketing and communications plan, social media strategy and support, quarterly blog posts, and more.
Thank you, K21 Health Foundation, for your incredible work in our region, and for trusting us as your partner!


Brand Platform and Manifesto
A community’s success is driven by its people. And at K21 Health Foundation, we believe each person’s ability to reach their full potential is intrinsically tied to their health. In Kosciusko County, our community thrives when they have resources that support their well-being, in every phase of life—from our youngest residents, to our seniors, and everyone in between.
Creating access to these opportunities requires a deep understanding of our community members’ needs, and meaningful relationships with those who serve them. It also requires responsible stewardship of our donor intent, so that our funding is available now and into the future. We’re proud to invest in their wellness today, because we’ll all benefit—for every tomorrow to come.
We’re committed to wellness for generations.


Health Pillars

Community Culture & Well-being
K21 Health Foundation supports nonprofit organizations, programs and projects that encourage a community culture to prioritize health. From developing and improving community infrastructure and amenities, to protecting and enhancing natural assets, to providing opportunities that support an active lifestyle—a health-minded community creates wellness for generations.

Direct Services & Prevention
K21 Health Foundation supports nonprofit organizations, programs and projects that provide direct health services and develop healthy habits for our residents. Community members who receive the care they need, when they need it, and learn behaviors they can apply toward lifelong health contribute to wellness for generations.

Health Access & Opportunity
K21 Health Foundation supports nonprofit organizations, programs and projects that address barriers that prevent our community members from living healthy lives. These opportunities are created for residents to overcome economic, physical, cultural and social challenges that inhibit healthy behaviors, including homelessness, addiction recovery, abuse and more. When people have health access and opportunities, they take the first step to experiencing wellness for generations.

Youth Development & Activity
K21 Health Foundation supports nonprofit organizations, programs and projects that promote positive youth development and create opportunities for them to be active.
Their ability to overcome barriers to development, address health issues that could hinder their progress and access preventive learning sets the stage for the rest of their lives.
Youth who learn to live an active and healthy life become adults who prioritize their well-being, creating wellness for generations.






